Goldilocks Guidance

Here’s an example of an appropriate amount of guidance for a first email/request.

“Dear designer,

We’re doing a fundraiser. We need a flyer we can hand out, a poster we can put up, and some graphics we can put on Facebook and Instagram. We want to include these details:

It’s on January 25th at Joe’s Bar (321 Main Street). It’s going from 8pm to 10pm, and it’s $15. We’ve got The Really Awesome Band playing (here’s a link to their web site, they’ve got some photos you can pick from).

The night is 1980’s themed, and we’ve got a special guest who will be speaking about public education. Her name is Dr. Soandso, we’ve attached a hi res picture.